The commercial industry has gone through much change in recent years. It has gone from calls for the squeaky clean, bland All-American family types to a much more real, natural, interesting "today" look. Actors now must learn NOT to act, but simply . . . "BE."

Actors who can come across as REAL people of interest can do extremely well both financially and in gaining exposure for work in television and film.

The objective of this course is to have actors find and express themselves, to acquire comfortability in front of the camera and to have fun in the process. Your "guide" is a highly successful and experienced commercial actor who knows the industry thoroughly and knows what it will take to land a booking. You will get candid but sensitive evaluations and critiques and also learn how agents and casting directors look at actors.

This six-week basic course takes the actor through the preliminaries of commercial acting technique. We start with a series of simple improvisational exercises designed to get the actor comfortable in front of the camera in order to understand it.

Throughout the course, the actor is taped in order to observe him/herself and become aware of habits, nuances and expressions while building comfortability in front of an audience and the camera. We work with commercial copy. We break down and work with a series of techniques that help the actor develop a more fluid delivery. The course continues with working on copy and delivery, constantly fine-tuning and adjusting.

Upon completion, many students are ready to start auditioning; some will need further training. All will have a much clearer and more accurate understanding of the business and requirements for success in commercials.